In 2015, we saw JUUL vaping devices hit the market. Since then, we have seen a new generation of addicts explode. Aggressive social media and shrewd marketing campaigns have led many people to become addicted to vaping. JUUL, an electronic cigarette business, is one of the companies that have led this, promising that their product would improve the lives of one billion adult smokers. They stated that their mission was to help people quit smoking in the traditional sense, and they have certainly made a massive impact. By 2017, JUUL had grown to be a vaping empire worth $5 billion. The start-up, which is located in San Francisco, now controls more than 75 percent of the vaping market in the United States.
You may be wondering what the problem is here. After all, surely helping adults to quit smoking is positive? Well, the truth is that JUUL has attained this lion share because they have created an entirely new set of customers for their products. They have developed a generation of nicotine addicts through their aggressive social media campaigns and marketing efforts. With an easily disguisable and clever product design, combined with a number of other strategies, they have been targeting children and teenagers across the United States. This is extremely worrying, as a lot of youngsters are being negatively impacted by JUUL.
Before we can take a look at the negative impact that JUUL products have had on the younger generation, it is first important to understand why JUUL vaping is dangerous. Therefore, we need to look at the chemicals that are contained in their products. A JUUL cartridge contains liquid that is made up of benzoic acid, flavoring, propylene glycol, glycerol, and 40 mg of nicotine. When compared with the other vaping devices that are on the market today, JUUL contains a very high level of nicotine. When compared with other devices, like the Blue vape cartridge, JUUL contains more than twice the concentration of nicotine. This makes the addiction risk very high.
In fact, there was a study that was carried out by the Royal College of Psychiatrists in the United Kingdom. It showed that nicotine is more addictive than anti-anxiety drugs and alcohol. They also concluded that it was on the same level of addictiveness as cocaine.
This is not the only negative impact that is associated with nicotine. While it is highly addictive, there have been a lot of different pieces of scientific research that have shown that nicotine is known to impair lung development and brain development if it is utilized during adolescence, as well as being toxic to fetuses.
Plus, it is also worth pointing out that it is not just the nicotine that is bad in JUUL products. While these vaping products do not contain a lot of the bad stuff that you would find in tobacco, there are other bad things in them. In fact, 42 additional chemicals, aside from the five main vape liquid ingredients, have been identified in the vapor. A number of these different chemicals are known carcinogens. For example, when compared with other vaping products out there, JUUL products contain a higher amount of benzoic acid. This is worrying because benzoic acid is known to cause vomiting, nausea, abdominal pain, sore throat, and coughs if someone has constant exposure to it, which will certainly be the case if you are using JUUL vape products.
Let’s take a look at the negative health effects associated with nicotine in further detail…
So, now that you know all of the negative effects that are associated with the nicotine and other chemicals that are found in JUUL vaping products, it is important to understand how JUUL has targeted to teen and young adult market so successfully. A lot of people would argue that when they redesigned their vape device, this was so it was better suited to a young audience. Engineers working for the company fashioned a new line of vape devices that were designed so that they mimicked the look of a USB flash drive. Not only this, but they can be plugged into your computer, just like a USB device would be. This means that middle school and high school students are able to hide their devices in plain sight. They could charge their vape at school and their teacher would be none the wiser because it looks lie a USB flash drive. We can deduce that this has been done purposely to hit the younger audience market. After all, any adult that is looking to quit smoking is going to want something that mimics the look and feel of a conventional cigarette. This would help them to more effectively quit smoking. However, the JUUL products do not adhere to this at all. Many people have concluded that this is because they wanted to have a special and unique appeal to the youth audience across the United States, and this has certainly worked.
A lot of critics also believe that the fun range of flavors found within the JUUL product range is also designed to appeal to children. After all, when someone is trying to quit smoking, they are going to want something that reminds them of a traditional cigarette. They are not going to want something that is pancake syrup or strawberry milk flavored. These are the sorts of flavors that appeal to teens and children, as they are based on candy and other sweet treats. If that was not bad enough, a lot of the skins features cartoons, photos of animals, artwork, mascots, and school colors too. This is much more likely to appeal to a young person than it is an adult who is genuinely looking to quit smoking.
There have also been a number of different studies and expert commentary when it comes to the way in which JUUL goes about marketing its products. It has been shown that the company exploits social media channels like Twitter, Instagram, and Facebook, where teens and school children in the United States are known to spend a lot of their time. Plus, the business has paid influencers on social media to promote JUUL. JUUL-related hashtags were also incorporated onto videos and images of young people vaping while having fun and hanging out.
Public health has been significantly impacted by JUUL. Studies that have been conducted in recent times show that high school students are vaping double the amount than before, with figures taken from 2017 and 2018 proving these. To make matters worse, this is the highest increase in drug use, drinking, and smoking that has ever been recorded in the United States. Smoking amongst students in the United States has dropped to a record low, which would be positive if it was not for the fact that vaping has well and truly replaced it.
More and more lawsuits are being filed against JUUL for their aggressive marketing campaigns and the way that they have appealed to a younger target audience. If you have been impacted because of this, there is every chance that you could be entitled to compensation. This includes cases relating to the use of JUUL vaping devices and suicide, behavior problems, mental health, respiratory and lung problems, heart problems, heart attacks, strokes, seizures, nicotine poisoning, young adult and adolescent addiction, and more. If you would like more information and to benefit from a free, no-risk consultation, please sign up for a free case evaluation.