Crump, Napoli: Johnson & Johnson Targeted Black Women

July 29, 2021

Source: USA Today Network

Ben Crump and Paul Napoli filed a lawsuit alleging that Johnson & Johnson marketed talcum-based baby powder to Black women amid concerns over the product and ovarian cancer risks.

The case cites reports describing Johnson & Johnson’s “targeted marketing to Black women,” including a report in 2019 from Reuters that nearly half of the company’s spending on promotions for baby powder in 2008 and 2010 was “directed at overweight and minority women.”


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